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Trade Marketing Specialist

3400 Rue Raymond-Lasnier, Saint-Laurent, QC H4R 3L3, Canada Req #32
Wednesday, April 17, 2019

CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them
the self-confidence to chase their dream.

Our team’s mission is to put the puck in the back of the net and we strive to become the most beloved brand in sports and leading market share in Hockey.

At CCM Hockey, we live our values everyday:

Teamwork: A team that works together always beats a team of highly skilled individual

“C” on our Chest: We are all the captain, empowered to make a difference.

Pinch: Having the confidence to take risks, to be the change agent, always looking for
the advantage on a play

Grind: Possessing the will to win, and the fortitude to go into the corners and dig
for the puck. 

We’re looking for passionate players who share our core values and will help us become THE industry leader!



Reporting to the Trade Marketing Manager, the Trade Marketing Specialist will develop & execute the North American retail footprint strategy to increase store sales and brand presence with independent retailers. His/her objective is to develop and implement initiatives for the CCM brand to win at retail that are tied in with key business objectives. He/she must provide industry leading marketing support to make CCM the preferred supplier for independent retailers. He/she is responsible for developing tailored marketing plans for independent retailers to maximize co-op dollars, brand visibility and product sell thru.




  • Develop & execute retail footprint strategies for North American independent accounts, with a focus on top 10 independent retailers in Canada and US.

  • Collaborate with independent retailers and provide industry leading service for marketing requests including POP roll out, graphics, sales incentives, staff contests and staff education.

  • Collaborate with sales team to create account plans that drive growth, with a focus on increasing consumer demand and product sell thru.

  • Maximize use of co-op dollars to stimulate sales and build brand. Validate sales metrics per account and align with sales to achieve budget. Track co-op spend for each retailer and measure ROI following each initiative.

  • Responsible for on-time delivery and quality of all retail footprint material to independent accounts (POP, graphics, shopping aides).

  • Negotiate with vendors to ensure competitive pricing for in-store materials.

  • Work with independent retailers to provide digital marketing support for social media and e-commerce platforms, including web banners, product descriptions, video content and imagery.

  • Develop and implement all marketing initiatives destined to increase retail staff support of CCM products and programs. Manage Employee Purchase Program and staff incentives.

  • Support FaST team by providing them with marketing support tools. Collaborate to maximize in-field product education with independent retailers.

  • Maintain and update the dealer Web portal to ensure all relevant content is readily available for retailers.




  • Bachelor’s degree in Marketing with a minimum of 3 to 4 years of relevant experience. Previous experience in trade marketing is an asset;

  • Excellent understanding of the retail merchandising planning & implementation process;

  • Knowledge of the retail environment as it pertains to in-store branding, e-commerce and P.O.P;

  • Strong Excel, Email, Word and Power Point skills;

  • Outstanding organizational skills;

  • Strong ability to multi-task in a fast-paced collaborative environment;

  • People oriented, excellent communicator with demonstrated project management skills;

  • Strong written and verbal communication skills in English and French;


At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, race, religion or background, can give the best of themselves.

Other details

  • Pay Type Salary
  • 3400 Rue Raymond-Lasnier, Saint-Laurent, QC H4R 3L3, Canada